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LOGOS
101

Many businesses feel overwhelmed when it comes to putting together an effective marketing campaign. That’s where I come in. To help illustrate and explain how I achieve measurable success for my clients, I’ve put together a selection of strategies and projects that exemplify what I can do to attract more customers to your company or brand.

WHAT FILES YOU NEED FOR YOUR BUSINESS LOGO, AND WHAT THEY ARE USED FOR.

SCALABLE

  • PDF

  • SVG

  • AI

  • EPS

Formats in the scalable column are vector-based, which means they can be scaled without losing resolution. This makes them great for the variability that can occur between different print projects (think business card vs billboard) or on responsive websites where the logo may need to change sizes for different screens.

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Note: formats not included in the scalable column will lose resolution and become fuzzy when scaled.

EDITABLE

  • PDF

  • SVG

  • AI

  • EPS

  • PSD

Another benefit of vector-based formats is that they can be edited by design applications. A designer could open up any of the formats in the Editable column and make a change — perhaps they need to add a ®.

UNIVERSAL

  • PDF

  • JPG

  • PNG

The universal column contains logos that anyone with a computer should be able to open and view. This makes them great for sharing or using on the web.

TRANSPARENT

  • PDF

  • EPS

  • PNG

  • PSD

  • AI

  • SVG

Transparency simply means that the logo file will not have a background. Formats in the transparent column are great for placing over a solid color, pattern, or image because nothing but the logo will show up in these files. There will be no annoying white box behind the logo.

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